
Underwriting is a means for businesses, organizations and individuals to support Radio Kansas while connecting with hundreds of Radio Kansas listeners. In exchange for this support, the underwriter receives on-air acknowledgement, which may describe and identify the contributing business, organization or individual.
Possibly underwriting can be explained better in the words of a couple of Radio Kansas underwriters.
"It's a quality of life thing. I'm very musically oriented, and so I want to make something like that available."
--Dr. Martha Housholder of Wichita
“I think public radio offers something commercial radio can’t. It can offer programming that might not fly on commercial radio. I think there’s a need for, and a benefit to, that type of programming. Maybe not everyone takes advantage of it on an every day basis but they certainly appreciate it when they do take the opportunity to listen. We hear positive comments about our support.”
-- Dan Snyder—Lyons State Bank
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