Underwriting is a means for businesses, organizations and individuals to support Radio Kansas while connecting with hundreds of Radio Kansas listeners. In exchange for this support, the underwriter receives on-air acknowledgement, which may describe and identify the contributing business, organization or individual.

Possibly underwriting can be explained better in the words of a couple of Radio Kansas underwriters.

"It's a quality of life thing. I'm very musically oriented, and so I want to make something like that available."  

      --Dr. Martha Housholder of Wichita

"Music is an important part of my life as a listener, not a performer. And uninterrupted musical programming is a joy as compared to commercial television or radio. We think it is important to have available good music as well as news such as All Things Considered."

      -- Nation Meyer —First National Bank